A.J. Brown
A.J. Brown's Targets Are Holding in New England, but the Production Isn't
Brown is New England's LWR1 in his seventh NFL season, and his fantasy value has always rested on volume plus efficiency. He has drawn 7.5 to 9.3 targets per game in each of the last three seasons, caught roughly two-thirds of them, and turned them into 13 to 16 yards per catch. He has also earned red-zone looks at a steady rate of 0.7 to 0.9 per game. That combination produced exactly 7 receiving touchdowns in each of 2023, 2024 and 2025.
Two games into 2026, the volume is mostly there but the yield is not. He is seeing 7.0 targets per game, close to his 2024 rate of about 7.5 and a bit below 2025's 8.1. But he has caught only 6 of 14 targets (about 43 percent) for 8.8 yards per catch and 26.5 yards per game, with no touchdowns. In 2025 he averaged 66.9 yards per game, and in 2024 and 2023 he averaged 83 to 86. The air-yards line is the clearest signal. Brown has 30 air yards on 14 targets, about 2 per target, compared with roughly 6 to 7.5 per target in each of the prior three years. He is being used shallower than ever, and his 5.7 PPR points per game rank 368th. That is far from the 14.7, 16.7 and 17.0 per-game marks behind his 48th, 61st and 15th-place finishes from 2025 back to 2023.
The fantasy case is that the role hasn't disappeared. He still holds the top spot on the depth chart, he still commands targets, and he already has 2 red-zone targets, a pace of 1 per game that is ahead of his prior rates. Clutch Edge projects 15.8 points per game, which bets on his three-year efficiency returning rather than on this two-game sample. Two games is a small sample, and the catch rate in particular is far below anything in his history. If the depth of his targets recovers, the per-target production should follow.
Two things could change that read. He is listed as questionable, so his availability and workload this week are the first check. Beyond that, keep an eye on air yards. If his targets stay near the line of scrimmage, the 7 per game will keep producing low-ceiling lines, and his price only makes sense if you expect a rebound. If a downfield role reappears, the current per-game numbers understate what the volume is worth.
Written by a language model from the stat lines below. Numbers from Sleeper; the 2026 line is the season in progress.
| Season | GP | Targets | Rec | Rec Yds | YPR | Rec TD | Air Yds | RZ Targets | Rush Att | Rush Yds | PPR Pts | PPR Rank |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2026 (season in progress) | 2 | 14 | 6 | 53 | 8.8 | – | 30 | 2 | – | – | 11.3 | 368 |
| 2025 | 15 | 121 | 78 | 1003 | 12.9 | 7 | 735 | 12 | – | – | 220.3 | 48 |
| 2024 | 13 | 97 | 67 | 1079 | 16.1 | 7 | 726 | 9 | – | – | 216.9 | 61 |
| 2023 | 17 | 158 | 106 | 1456 | 13.7 | 7 | 984 | 15 | – | – | 289.6 | 15 |